Salesforce Marketing Cloud Overview
Salesforce Marketing Cloud is a platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.
The Marketing Cloud incorporates integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis. The software includes predictive analytics to help make decisions such as, for example, what channel would be preferable for a given message.
Getting Started
To login to the Marketing Cloud (MC):
- Go to www.marketingcloud.com
- Hover over Login button at the top right corner
- Under Other Logins, click on Marketing Cloud
- Alternatively, you can access the Marketing Cloud login page directly at: https://mc.exacttarget.com.
If you are having trouble logging into Marketing Cloud, ensure you are on the correct login page. As you can see below, the login page for Salesforce is almost identical to the login page for Marketing Cloud. Simply navigate back to www.marketingcloud.com and follow the steps above to access the correct login page.
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Enter your username and password
- If this is your first-time logging in, you will be asked to activate the device
- Click “Send Activation Email”
- Enter the activation code you receive in your email
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